Johnson’s Baby has rolled out a TVC introducing its new Milk + Rice lotion. Conceptualised by DDB Mudra, the film aims to convince parents that the product will make sure that the baby’s developing skin is equipped for all that the natural inquisitiveness will have them doing during the day.
The film showcases a mother and her baby having several random moments in the day. It portrays how babies want to do everything as per their mood, which would sometimes dry them off the moisture their skin holds.
Manoj Gadgil, vice president marketing, Johnson & Johnson Consumer Health, India, said, “Johnson’s Baby believes that ‘every baby must have a thriving start’. The new Johnson’s Baby Milk + Rice lotion is a reiteration of this commitment to providing the best baby skincare products backed by science for every mum’s baby skincare requirement. We are dedicated to working with mums and dads, healthcare experts and scientists to ensure our products have the highest standard of care for babies at every age and stage of their growing years. The new Milk + Rice lotion with its purposeful ingredients seeks to reassure mums that their child’s developing skin will get the right nourishment, for that baby soft skin.”
Godwin Dmello, executive creative director, DDB Mudra, said, “We found the insight of growing babies seeing and feeling everything for the first time, to be a very powerful one. So, we told the story of this curious baby who’s enjoying her newfound freedom to move and explore. It sets up the need for the product to come in while being relatable and delightful for mothers.”
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