Our list of best-selling baby products is fun as well as functional, and generally a lifesaver for totally exhausted parents who don’t have the time to test out dozens of products to find the best one.

All these must-haves will make things that little bit easier and more comfortable when you’re dealing with long nights, tears (yours and theirs), nappy rash, teething, breastfeeding, bottle-feeding, and everything in between.

To help you decide what’s worth spending your hard-earned cash on, we’ve checked Amazon’s best-selling list and added a few of our own. On it, you’ll find toys, teething products, changing equipment, feeding kit, and baby toiletries. All of the products received at least four out of five stars on Amazon and all have been reviewed by thousands of customers.

Topping 2023’s list are none other than baby wipes. Amazon’s own brand wipes, Mama Bear, clinch the top spot, while the tried, tested, and much-loved WaterWipes come in a close second. If you’ve ever used either wipe (or know someone who does) you’ll know why.

Whether you’ve already got a little one, or one on the way, welcoming your first child, or your fourth, it’s worth checking out our list to see what’s on it that will help your baby and you.

Best selling baby products at a glance:

Amazon Brand – Mama Bear Sensitive Unscented Baby Wipes – £11.97WaterWipes – £23.95Baby Annabell Sweetie For Babies – £16.99Lansinoh Disposable Nursing Pads – £16.49LAMAZE Freddie The Firefly – £13.99Tommee Tippee Sangenic Nappy Disposal System Triple Pack Cassettes – £21.99Sensory Wooden Ring Baby Toys – £4.99Huggies Pure Baby Wipes – £12.00Lanjue Tummy Time Mirror – £8.99Johnson’s Baby Cotton Buds, Pack of 200 – £1.25 YOGINGO Baby Tissue Box Toy – £9.99 MAM Teats Size 2 – £5.99 Tomy Hide-n-Squeak Eggs – £8.99 Childs Farm Kids Shampoo – £6.75VTech Walker – £29.99 Sophie la Girafe Baby Toy – £13.99

The best-selling baby products of all time

VIEW ON AMAZON

What makes the best selling baby products?

Heidi Scrimgeour, Consumer Editor at Goodto.com believes it’s a case of ‘if it ain’t broke don’t fix it. She goes on to tell us; “These products are popular because they fulfil a purpose for parents. They help to save sanity or relieve stress in some way, when it comes to the monotony of parenting on a daily basis. The fact they are best-sellers on Amazon – a midnight go-to for mums who are stuck under a feeding baby – says a lot about their usefulness. I know I recognise a few from the days when my three were babies.”

This list includes a number of baby toys but, if your little one is getting bigger, check out our best toys for one-year-olds or our list of the best toys of 2023. Alternatively, if you’re not the one having the baby we have plenty of suggestions on what to buy a friend or family member who’s expecting in our best baby shower gifts feature.

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