Best Black Friday baby deals of 2023

BabyCenter selects products based on the research of our editors and the wisdom of parents in the BabyCenter Community. All prices and details are accurate at the time of publication. We may earn a commission from shopping links.

UPDATE: Nov. 25, 2023, 9:50 p.m. EST

Black Friday is here, offering some of the Black Friday baby deals we’ve seen in years. Of course, we don’t know how long the deals will last, so you’ll want to act fast. Here are just some of the best deals to shop:

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Savvy shoppers know that Black Friday sales offer some of the best savings of the year. And not just on big ticket items, like strollers, car seats, highchairs, or electronics. 

But keeping up with all the sales — let alone finding the best ones — during Black Friday is a challenge.  Which is why we’re curating the best deals to make your shopping experience a little easier. Below, we’re sharing the best Black Friday baby deals from our favorite brands, and will continue to do so throughout Black Friday weekend. So be sure to bookmark this page and check it frequently; you don’t want to miss any of the hand-picked deals especially for parents.

Black Friday diapering deals

You never want to be caught without diaper rash cream. Not only is this 16-oz tub of Triple Paste a great deal, but it’s a gentle yet effective formula that relies on oat extract to soothe your baby’s bum.

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Diaper bag deals

Potty training deals

Black Friday feeding deals

Tommee Tippee bottles are a popular pick among parents, particularly those who combofeed; the wide nipple base makes it easier for your baby to transition between breast and bottle. We recommend the anti-colic optionOpens a new window to prevent baby from becoming gassy. 

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Breast pump deals

Baby bottle deals

Feeding accessories deals

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Highchair deals

Solids feeding deals

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Black Friday baby care deals

Gentle and inexpensive, Aveeno Baby checks all the boxes for BabyCenter moms; especially those whose babies have dry skin or eczema.

Black Friday baby monitor deals

Voted Best Baby Monitor in our 2023 Best of Baby Center Awards, the Owlet Cam connects to your home wifi and transmits crisp, clear HD video to your phone for 24/7 peace of mind.

Black Friday toy deals

This multi-stage toy will grow with your baby as they develop, starting as a push toy to help them learn to stand and balance and eventually becoming an exciting ride-on toy that they can also bounce up and down on the seat.

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Black Friday car seat deals

Parents love the 360 rotation of this convertible car seat because it makes it possible get your baby in and out with one hand – plus the removable cover makes it so easy to keep clean.

Car seat covers and footmuffs

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Black Friday stroller deals

Parents love this luxe travel system: The stroller provides a smooth ride and offers plenty of storage space, while the car seat is easy to move in and out of the car. It only goes on sale during Black Friday, so make sure to act NOW if it’s on your registry. 

Stroller deals

Travel system deals

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Wagon deals

Black Friday nursery deals

This combo crib and changer will not only save space in your nursery, but it will also be a plus for easy late-night changes. It grows with your baby, transforming into a toddler bed and later, a kids’ bed, making it a valuable purchase.

Crib and bassinet deals

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Crib mattress deals

Nursery furniture deals

Playard deals

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Swing and rocker deals

Swaddle and sleep sack deals

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Other nursery deals

Black Friday baby clothes deals

Crocs are not only adorable on your toddler’s feet, but they’re also practical. These shoes are easy to slip on, a breeze to keep clean, and so lightweight that your child can play and run around comfortably.

Baby and toddler clothes 

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Baby and toddler shoes and acessories

Matching family holiday pajamas

Black Friday maternity and postpartum deals

Winter is coming, and moms-to-be praise say this down jacket is a must-have. Not only does it keep you warm, but reviewers say the coat grows with their bumps, and is something they’ve worn after welcoming their babies. 

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Maternity clothing

Nursing bras

Belly bands and wrap

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Maternity pillows

Maternity and postpartum care

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Black Friday home, tech, and kitchen deals

 

The Roomba vacuum takes a very large cleaning task off your to-do list, which we know is pretty long. Reviewers appreciate that it easily removes dirt, dust, and debris for all types of floors. 

Vacuum deals

Kitchen deals

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Tech deals

Black Friday beauty deals

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