For extra confidence, look for BS EN71 certification — a British standard that declares that any toy (or other items) intended for under-14s won’t choke, poison or otherwise harm your child through careless design.
Most importantly, though, use common sense. Steer clear of toys that might obviously pose a choking hazard or toys with sharp parts or long cords.
How much should I spend?
Toys that will be fun for your newborn while also assisting in their development vary in price from a few pounds to eye-watering amounts. The toys listed here range from about £10 to nearly £100, and they’re listed in order of ascending price with the priciest picks at the bottom of the page.
However, you don’t need to spend huge sums to get some wonderful toys for your little one. Generally, toys commanding a higher price will likely be more complex in nature. As such, consider what it is that you need from it; are you looking for a cute 10-minute distraction, or a battery-powered play mat that will keep your baby entertained for hours?
How we test baby toys
Our reviewers test each of the baby toys in our roundup at home with their own babies to deliver the most complete information about a product. From sensory toys that aid development, to teething rings, comforters for sleeping, and stackable cards, we test a broad selection of toys in order to come to a decision about our favourites.
As well as making an assessment about their quality, we take note of how well a baby engages and responds to a particular toy, and whether or not it offers good value for money. We’ve even included options that you can pack in your suitcase and take on holiday. Note that every toy in this roundup conforms to EU regulations and safety standards to ensure peace of mind.
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The best baby toys to buy in 2024
1. My First Baby Multi Textured Sensory Soft Balls: The best baby toy for sensory play
Price when reviewed: £8 | Check price at Amazon
While newborn babies have little in the way of grip and will struggle to hold sensory balls such as these, the bright colours and different textures are brilliant for their ongoing development. This box contains six sensory balls that will be perfect for introducing colours and shapes to your baby, while also seeing them start to explore how things feel.
The balls are lightweight and easy to hold once your baby begins to reach for items and develops a grip – and they’re suitable from birth onwards. They also make good teething toys, since the various ridges and texture will provide some much-needed relief once those teeth start to cut through.
Key specs – Size: 29 x 23 x 23cm (LWD); Weight: 320g; Ages: From birth; Power supply: None
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